How is Colgate-Palmolive (CL) doing?

Colgate-Palmolive is a company in the household & personal products industry, based in New York City, NY, worth $70.6B. Here is how its shares and business compare with the rest of the market, and where it shows up on our dashboards.

Updated Oct 9, 2026

P3 score

Weak

Colgate-Palmolive shares are up 13% over the past year, 2 points behind the S&P 500. Its type is Exhausted Rally. Among large US stocks and funds it ranks in the 61st percentile on market beat, the 13th on staying power and the 37th on business growth. It appears on 3 of our dashboards.

$88.27+13% in a yearWorth $70.6B

Compare with PG · KVUE · CHD · CLX · EL

Financials, earnings and news on Stox ›

Past year

The past year

Price against the S&P 500, each set to $100 a year ago. Score is its weekly rank against the market. Select a tile for that score month by month.

CL against the S&P 500, past year

$100 a year ago. Colgate-Palmolive +13%, the S&P 500 +16%.

CLS&P 500

What kind of stock is it?

Its type on Stox Atlas, from its four scores: beating or lagging the market, a steady or erratic rank, a growing or slowing business, and whether buyers or sellers lead.

Exhausted Rally

BeatingErraticSlowingSold

Has beaten the market erratically on a soft business, and sellers have taken over.

NovDecJanFebMarAprMayJunJulAugSepNow

Exhausted Rally this month; Broken Year before that.

Also Exhausted Rally (50 in all): TKR · PFG · USB · CFG · HXL · SPG

EmbracedToppingAccumulatingRejectedStable rankBellwetherDistribution TopCoiled SpringWallflowerHolding rankFaith TradeRolling OverBottom FishedSleepy StapleUnsteady rankHot HandChurning WinnerTurning UpShow-Me GrowerBouncy rankSpeculative PopExhausted RallyFalling KnifeBroken Year

How is it doing against its group?

Its group is Staples / low-vol, 35 large US stocks and funds whose prices tend to move together. Consumer staples and low-vol dividend payers — the bond proxy.

CL, past year+13%7 of 35 in the group

Rest of the group−7%equal-weighted

S&P 500+16%past year

Colgate-Palmolive is +13% over the past year, against −7% for the rest of the group and +16% for the S&P 500. It ranks 7th of 35 in Staples / low-vol.

CLRest of the group

Best in the groupIRDM Iridium Communications+140%KO Coca-Cola+33%PM Philip Morris International+30%

Worst in the groupFLO Flowers Foods−54%CPB Campbell's−37%GIS General Mills−35%

Its closest rivalsPG Procter & Gamble0%KVUE Kenvue+10%CHD Church & Dwight+10%CLX Clorox−30%EL Estée Lauder Companies+2%

All defensive stocks ›Staples / low-vol on Stox ›

How much does it move?

Its typical daily move, against its own past year, the market and other large stocks. Swings describe risk, not direction.

Calmer than usual Colgate-Palmolive typically moves 1.6% in a day, calmer than usual for it, and it swings less than 91% of large US stocks.

Typical day1.6%about $1.44 a share

Its usual2.1%calmer than usual, 0.8× its year’s average

Against the S&P 5001.9×the index’s typical day is 1.1%

Unusual day±3.3%twice its typical day

Deepest fall, past year−17%now 11% below its high

In the S&P’s down weeks19%of the index’s fall, three years; beta 0.2

Typical daily move (ATR)Its year’s average 2.07%

CL on our dashboards

Every question where Colgate-Palmolive appears, in the order of the home page, with its reading and place in that table. Select a question to open it with CL highlighted. Select a column to sort.

Question	Reading	Place	Details
Which companies earn the most on their capital? Business quality	88Excellent	49 of 60	Return on capital 39% · Gross margin 60% · Cash margin 18%
Which companies are built to last? Business quality	66Solid	36 of 60	Steady margins 86 · Reliable cash 57 · Balance sheet 54
Which companies raise their dividend every year? Dividends and buybacks	99Decades	7 of 60	Years raised 52+ years · Growth, 5Y +3% a yr · Yield 2.5%

Go deeper on Stox

CL’s full profile: financial statements, earnings and analysts’ estimates, valuation against its sector, recent news with a summary, and its scores in detail.

Open CL on Stox ›All 16 types on Atlas ›Its group on Stox ›

How to read this page

How it’s measured. Scores from Stox rank the stock against about 1,200 S&P 500, Nasdaq-100 and Russell 1000 stocks and popular funds, where 100 is best; market beat and staying power use prices, business growth uses revenue, margins and cash flow. Readings on other dashboards come from this site’s pages.

Sources. Daily prices and company financial statements from Financial Modeling Prep; scores and co-movement groups from Stox.

Scores are percentiles: 80 means the stock ranks above 80% of the others on that measure. They describe the recent past and are not advice or a forecast.

Its type follows Stox Atlas: each of the four scores is split at 50. “Steady” means its rank has held, high or low, so it says nothing on its own about direction.

Its group is the cluster of large US stocks whose prices have moved together over five years, with the market’s own moves taken out. The typical daily move is the average true range over 14 days, a measure of how far the price travels in a day including overnight gaps.

For financial statements, earnings and news, see CL’s full profile on Stox.

This page is information, not investment advice. About our data and methods ›

Full profile on Stox ›Consumer staples stocks ›PG · Procter & Gamble ›KVUE · Kenvue ›CHD · Church & Dwight ›CLX · Clorox ›