How is Clorox (CLX) doing?

Clorox is a company in the household & personal products industry, based in Oakland, CA, worth $10.1B. Here is how its shares and business compare with the rest of the market, and where it shows up on our dashboards.

Updated Oct 9, 2026

P3 score

Weak

Clorox shares are down 30% over the past year, 39 points behind the S&P 500. Its type is Broken Year. Among large US stocks and funds it ranks in the 8th percentile on market beat, the 46th on staying power and the 12th on business growth. It appears on 9 of our dashboards.

$83.80−30% in a yearWorth $10.1B

Compare with PG · CHD · KMB · KVUE · NWL · EL · CL · ECL

Financials, earnings and news on Stox ›

Past year

The past year

Price against the S&P 500, each set to $100 a year ago. Score is its weekly rank against the market. Select a tile for that score month by month.

CLX against the S&P 500, past year

$100 a year ago. Clorox −30%, the S&P 500 +16%.

CLXS&P 500

What kind of stock is it?

Its type on Stox Atlas, from its four scores: beating or lagging the market, a steady or erratic rank, a growing or slowing business, and whether buyers or sellers lead.

Broken Year

LaggingErraticSlowingSold

Lagging, erratic, a soft business, and sellers in charge.

NovDecJanFebMarAprMayJunJulAugSepNow

Broken Year since Aug; Sleepy Staple before that.

Also Broken Year (94 in all): TSN · STZ · TAP · CAG · HRL · CBSH

EmbracedToppingAccumulatingRejectedStable rankBellwetherDistribution TopCoiled SpringWallflowerHolding rankFaith TradeRolling OverBottom FishedSleepy StapleUnsteady rankHot HandChurning WinnerTurning UpShow-Me GrowerBouncy rankSpeculative PopExhausted RallyFalling KnifeBroken Year

How is it doing against its group?

Its group is Staples / low-vol, 35 large US stocks and funds whose prices tend to move together. Consumer staples and low-vol dividend payers — the bond proxy.

CLX, past year−30%30 of 35 in the group

Rest of the group−6%equal-weighted

S&P 500+16%past year

Clorox is −30% over the past year, against −6% for the rest of the group and +16% for the S&P 500. It ranks 30th of 35 in Staples / low-vol.

CLXRest of the group

Best in the groupIRDM Iridium Communications+140%KO Coca-Cola+33%PM Philip Morris International+30%

Worst in the groupFLO Flowers Foods−54%CPB Campbell's−37%GIS General Mills−35%

Its closest rivalsPG Procter & Gamble0%CHD Church & Dwight+10%KMB Kimberly-Clark−18%KVUE Kenvue+10%NWL Newell Brands+12%

All defensive stocks ›Staples / low-vol on Stox ›

How much does it move?

Its typical daily move, against its own past year, the market and other large stocks. Swings describe risk, not direction.

About usual Clorox typically moves 2.8% in a day, about usual for it, and it swings less than 60% of large US stocks.

Typical day2.8%about $2.31 a share

Its usual2.8%about usual, 1.0× its year’s average

Against the S&P 5002.6×the index’s typical day is 1.1%

Unusual day±5.5%twice its typical day

Deepest fall, past year−37%now 34% below its high

In the S&P’s down weeks62%of the index’s fall, three years; beta 0.4

Typical daily move (ATR)Its year’s average 2.83%

CLX on our dashboards

Every question where Clorox appears, in the order of the home page, with its reading and place in that table. Select a question to open it with CLX highlighted. Select a column to sort.

Question	Reading	Place	Details
How much are stocks swinging? Market health	80Choppy	56 of 60	Daily move now 2.0% · Usual 1.9% · 1M change −6%
How far are stocks from their highs? Market health	12Slowing	59 of 60	Below high −34% · Days since high 155 · 1Y change −30%
Which stocks keep losing? Leading stocks	9935 of 52 wks	6 of 60	vs S&P, 1Y −46 pts
Whose profit margins are widening? Business quality	92Widening	33 of 60	Change, 1Y +8.2 pts · Operating margin 25% · Gross margin 42%
Which S&P 500 stocks pay the highest dividends? Dividends and buybacks	88Stretched	18 of 60	Yield 5.9% · Dividend growth, 5Y +3% a yr · Per share 4.97
Which dividends are safe? Dividends and buybacks	34Watch	58 of 80	Yield 5.9% · Paid out of earnings 88% · Reliable cash 57
Which companies raise their dividend every year? Dividends and buybacks	96Decades	18 of 60	Years raised 42 years · Growth, 5Y +3% a yr · Yield 6.0%
Which companies return the most cash to shareholders? Dividends and buybacks	89Generous	54 of 60	Total 8.4% · Dividends 5.9% · Buybacks 2.5%
Which stocks move with oil? Funds and commodities	4Falls with oil	33 of 45	Sensitivity -0.21 · Correlation -0.37 · 3M −12%

Go deeper on Stox

CLX’s full profile: financial statements, earnings and analysts’ estimates, valuation against its sector, recent news with a summary, and its scores in detail.

Open CLX on Stox ›All 16 types on Atlas ›Its group on Stox ›

How to read this page

How it’s measured. Scores from Stox rank the stock against about 1,200 S&P 500, Nasdaq-100 and Russell 1000 stocks and popular funds, where 100 is best; market beat and staying power use prices, business growth uses revenue, margins and cash flow. Readings on other dashboards come from this site’s pages.

Sources. Daily prices and company financial statements from Financial Modeling Prep; scores and co-movement groups from Stox.

Scores are percentiles: 80 means the stock ranks above 80% of the others on that measure. They describe the recent past and are not advice or a forecast.

Its type follows Stox Atlas: each of the four scores is split at 50. “Steady” means its rank has held, high or low, so it says nothing on its own about direction.

Its group is the cluster of large US stocks whose prices have moved together over five years, with the market’s own moves taken out. The typical daily move is the average true range over 14 days, a measure of how far the price travels in a day including overnight gaps.

For financial statements, earnings and news, see CLX’s full profile on Stox.

This page is information, not investment advice. About our data and methods ›

Full profile on Stox ›Consumer staples stocks ›PG · Procter & Gamble ›CHD · Church & Dwight ›KMB · Kimberly-Clark ›KVUE · Kenvue ›