How is Deckers Brands (DECK) doing?

Deckers Brands is a company in the apparel, footwear & accessories industry, based in Goleta, CA, worth $11.3B. Here is how its shares and business compare with the rest of the market, and where it shows up on our dashboards.

Updated Oct 9, 2026

P3 score

Middling

Deckers Brands shares are down 18% over the past year, 29 points behind the S&P 500. Its type is Show-Me Grower. Among large US stocks and funds it ranks in the 19th percentile on market beat, the 36th on staying power and the 62nd on business growth. It appears on 9 of our dashboards, including 5th on “Which companies have more cash than debt?”.

$82.89−18% in a yearWorth $11.3B

Compare with NKE · ONON · LULU · UA · BIRK · RL

Financials, earnings and news on Stox ›

Past year

The past year

Price against the S&P 500, each set to $100 a year ago. Score is its weekly rank against the market. Select a tile for that score month by month.

DECK against the S&P 500, past year

$100 a year ago. Deckers Brands −18%, the S&P 500 +16%.

DECKS&P 500

What kind of stock is it?

Its type on Stox Atlas, from its four scores: beating or lagging the market, a steady or erratic rank, a growing or slowing business, and whether buyers or sellers lead.

Show-Me Grower

LaggingErraticGrowingSold

A growing business, but the shares lag erratically and sellers lead. The market wants proof.

NovDecJanFebMarAprMayJunJulAugSepNow

Show-Me Grower this month; Wallflower before that.

Also Show-Me Grower (103 in all): TPR · TJX · DKS · SCHW · NBIX · AEE

EmbracedToppingAccumulatingRejectedStable rankBellwetherDistribution TopCoiled SpringWallflowerHolding rankFaith TradeRolling OverBottom FishedSleepy StapleUnsteady rankHot HandChurning WinnerTurning UpShow-Me GrowerBouncy rankSpeculative PopExhausted RallyFalling KnifeBroken Year

How is it doing against its group?

Its group is Retail, 41 large US stocks and funds whose prices tend to move together. Consumer-discretionary retail — the spending-cycle book.

DECK, past year−18%29 of 41 in the group

Rest of the group0%equal-weighted

S&P 500+16%past year

Deckers Brands is −18% over the past year, against flat for the rest of the group and +16% for the S&P 500. It ranks 29th of 41 in Retail.

DECKRest of the group

Best in the groupTGT Target+70%ROST Ross Stores+46%CROX Crocs+42%

Worst in the groupBRBR BellRing Brands−75%CELH Celsius−55%NKE Nike−50%

Its closest rivalsNKE Nike−50%ONON On Holding−20%LULU Lululemon Athletica−46%UA Under Armour−1%BIRK Birkenstock−24%

All retail and apparel stocks ›Retail on Stox ›

How much does it move?

Its typical daily move, against its own past year, the market and other large stocks. Swings describe risk, not direction.

Calmer than usual Deckers Brands typically moves 2.7% in a day, calmer than usual for it, and it swings more than 66% of large US stocks.

Typical day2.7%about $2.26 a share

Its usual3.6%calmer than usual, 0.8× its year’s average

Against the S&P 5003.2×the index’s typical day is 1.1%

Unusual day±5.4%twice its typical day

Deepest fall, past year−36%now 31% below its high

In the S&P’s down weeks159%of the index’s fall, three years; beta 1.2

Typical daily move (ATR)Its year’s average 3.60%

DECK on our dashboards

Every question where Deckers Brands appears, in the order of the home page, with its reading and place in that table. Select a question to open it with DECK highlighted. Select a column to sort.

Question	Reading	Place	Details
Who reports next, and what is expected? Earnings	18Cut	97 of 106	Estimate change, 1M −0.2% · Expected EPS growth +90% · Stock vs S&P, 1M +1.0 pts
How much do stocks move on earnings? Earnings	99Big mover	8 of 60	Reports 2026-10-22 · Typical move 13.4% · Largest 22%
Which companies grow earnings every year? Business quality	99Long run	8 of 60	Years of growth 9 years · Growth, 5Y +26% a yr · Latest EPS 7.02
Which companies earn the most on their capital? Business quality	89Excellent	45 of 60	Return on capital 41% · Gross margin 57% · Cash margin 21%
Which stocks are cheapest on cash flow? Value	86Cheap	34 of 60	Cash yield 10.7% · Price / FCF 9.3× · Cash margin 21%
Which stocks are cheap against their own history? Value	97Cheap	42 of 60	P/E now 11.8x · 10-yr median 22.7x · Earnings, 1Y +8%
Which companies have more cash than debt? Value	99Net cash	5 of 60	Net cash $1.5B · % of value +14% · Debt payback 0.1 yrs
Who is buying back their own stock? Dividends and buybacks	96Shrinking	19 of 60	Shares, 1Y −7.4% · Bought back $1.1B · % of value 9.9%
Which companies return the most cash to shareholders? Dividends and buybacks	94Generous	31 of 60	Total 9.9% · Dividends 0.0% · Buybacks 9.9%

Go deeper on Stox

DECK’s full profile: financial statements, earnings and analysts’ estimates, valuation against its sector, recent news with a summary, and its scores in detail.

Open DECK on Stox ›All 16 types on Atlas ›Its group on Stox ›

How to read this page

How it’s measured. Scores from Stox rank the stock against about 1,200 S&P 500, Nasdaq-100 and Russell 1000 stocks and popular funds, where 100 is best; market beat and staying power use prices, business growth uses revenue, margins and cash flow. Readings on other dashboards come from this site’s pages.

Sources. Daily prices and company financial statements from Financial Modeling Prep; scores and co-movement groups from Stox.

Scores are percentiles: 80 means the stock ranks above 80% of the others on that measure. They describe the recent past and are not advice or a forecast.

Its type follows Stox Atlas: each of the four scores is split at 50. “Steady” means its rank has held, high or low, so it says nothing on its own about direction.

Its group is the cluster of large US stocks whose prices have moved together over five years, with the market’s own moves taken out. The typical daily move is the average true range over 14 days, a measure of how far the price travels in a day including overnight gaps.

For financial statements, earnings and news, see DECK’s full profile on Stox.

This page is information, not investment advice. About our data and methods ›

Full profile on Stox ›Consumer discretionary stocks ›NKE · Nike ›ONON · On Holding ›LULU · Lululemon Athletica ›UA · Under Armour ›