How is ServiceNow (NOW) doing?

ServiceNow is a company in the software, application industry, based in Santa Clara, CA, worth $145.6B. Here is how its shares and business compare with the rest of the market, and where it shows up on our dashboards.

Updated Oct 9, 2026

P3 score

Middling

ServiceNow shares are down 23% over the past year, 33 points behind the S&P 500. Its type is Coiled Spring. Among large US stocks and funds it ranks in the 13th percentile on market beat, the 82nd on staying power and the 82nd on business growth. It appears on 8 of our dashboards.

$140.86−23% in a yearWorth $145.6B

Compare with CRM · MSFT · WDAY · ORCL · PANW · INTU · AVGO · DDOG · PLTR

Financials, earnings and news on Stox ›

Past year

The past year

Price against the S&P 500, each set to $100 a year ago. Score is its weekly rank against the market. Select a tile for that score month by month.

NOW against the S&P 500, past year

$100 a year ago. ServiceNow −23%, the S&P 500 +16%.

NOWS&P 500

What kind of stock is it?

Its type on Stox Atlas, from its four scores: beating or lagging the market, a steady or erratic rank, a growing or slowing business, and whether buyers or sellers lead.

Coiled Spring

LaggingSteadyGrowingBought

Behind the market but holding its rank, with a growing business and buyers stepping in.

NovDecJanFebMarAprMayJunJulAugSepNow

Coiled Spring since May; Wallflower before that.

Also Coiled Spring (60 in all): DOCU · VEEV · APPF · WDAY · PCOR · BILL

EmbracedToppingAccumulatingRejectedStable rankBellwetherDistribution TopCoiled SpringWallflowerHolding rankFaith TradeRolling OverBottom FishedSleepy StapleUnsteady rankHot HandChurning WinnerTurning UpShow-Me GrowerBouncy rankSpeculative PopExhausted RallyFalling KnifeBroken Year

How is it doing against its group?

Its group is Software / cloud, 53 large US stocks and funds whose prices tend to move together. Enterprise software and cloud — the long-duration growth engine.

NOW, past year−23%39 of 53 in the group

Rest of the group+15%equal-weighted

S&P 500+16%past year

ServiceNow is −23% over the past year, against +15% for the rest of the group and +16% for the S&P 500. It ranks 39th of 53 in Software / cloud.

NOWRest of the group

Best in the groupRNG RingCentral+193%TWLO Twilio+154%OKTA Okta+151%

Worst in the groupINTU Intuit−54%ORCL Oracle−51%HUBS HubSpot−50%

Its closest rivalsCRM Salesforce−5%MSFT Microsoft+2%WDAY Workday−22%ORCL Oracle−51%PANW Palo Alto Networks+92%

All software stocks ›Software / cloud on Stox ›

How much does it move?

Its typical daily move, against its own past year, the market and other large stocks. Swings describe risk, not direction.

About usual ServiceNow typically moves 3.9% in a day, about usual for it, and it swings more than 86% of large US stocks.

Typical day3.9%about $5.51 a share

Its usual4.7%about usual, 0.8× its year’s average

Against the S&P 5004.3×the index’s typical day is 1.1%

Unusual day±7.8%twice its typical day

Deepest fall, past year−56%now 26% below its high

In the S&P’s down weeks178%of the index’s fall, three years; beta 1.4

Typical daily move (ATR)Its year’s average 4.73%

NOW on our dashboards

Every question where ServiceNow appears, in the order of the home page, with its reading and place in that table. Select a question to open it with NOW highlighted. Select a column to sort.

Question	Reading	Place	Details
Which stocks are splitting, and what happens after? Events	–Split Dec 18	44 of 51	Ratio 5-for-1 · Market value $145.6B · Year before −32%
How much do stocks move on earnings? Earnings	93Big mover	27 of 60	Reports 2026-10-28 · Typical move 10.1% · Largest 22%
Whose cash flow backs up their earnings? Business quality	97Backed	13 of 60	3 years 256% · Last year 274% · Free cash flow $4.6B
Which companies invest the most in research? Business quality	87Heavy	26 of 60	R&D / revenue 22.1% · R&D a year $3.3B · R&D, 1Y +19%
Which stocks are priced for perfection? Value	85Rich	57 of 60	Forward P/E 27× · EV / sales 9.7× · Expected EPS growth +23%
Which companies pay the most in stock? Dividends and buybacks	98Heavy	10 of 60	% of revenue 14.8% · A year $2.2B · % of cash flow 48%
What is Congress trading? Who’s buying and selling	3Sold	20 of 60	Buying 1 · Selling 2 · Bought $33K
Where is money flowing in? Who’s buying and selling	93Inflow	34 of 60	30 days 75 · 5 days 81 · Net buying +15%

Go deeper on Stox

NOW’s full profile: financial statements, earnings and analysts’ estimates, valuation against its sector, recent news with a summary, and its scores in detail.

Open NOW on Stox ›All 16 types on Atlas ›Its group on Stox ›

How to read this page

How it’s measured. Scores from Stox rank the stock against about 1,200 S&P 500, Nasdaq-100 and Russell 1000 stocks and popular funds, where 100 is best; market beat and staying power use prices, business growth uses revenue, margins and cash flow. Readings on other dashboards come from this site’s pages.

Sources. Daily prices and company financial statements from Financial Modeling Prep; scores and co-movement groups from Stox.

Scores are percentiles: 80 means the stock ranks above 80% of the others on that measure. They describe the recent past and are not advice or a forecast.

Its type follows Stox Atlas: each of the four scores is split at 50. “Steady” means its rank has held, high or low, so it says nothing on its own about direction.

Its group is the cluster of large US stocks whose prices have moved together over five years, with the market’s own moves taken out. The typical daily move is the average true range over 14 days, a measure of how far the price travels in a day including overnight gaps.

For financial statements, earnings and news, see NOW’s full profile on Stox.

This page is information, not investment advice. About our data and methods ›

Full profile on Stox ›Tech stocks ›CRM · Salesforce ›MSFT · Microsoft ›WDAY · Workday ›ORCL · Oracle ›