Southwest Airlines vs Alaska Air: which stock is doing better?
Southwest Airlines and Alaska Air are business rivals. Where they compete: U.S. low-cost domestic passenger airline, direct overlap in leisure/value segment. Here is how the two stocks, and the businesses behind them, compare over the past year.
Updated Oct 9, 2026
LUV ahead
On Stox’s P3 score, which combines market beat, staying power and business growth, Southwest Airlines rates 61 and Alaska Air 31. Over the past year Southwest Airlines is +28% and Alaska Air −20%, against +16% for the S&P 500. Alaska Air has grown revenue faster, +14% against +5%. Southwest Airlines swings less, about 3.7% on a typical day against 4.8%. By type, Southwest Airlines is a Bellwether and Alaska Air a Bottom Fished.
The past year
LUV against ALK, each set to $100 a year ago. Select a measure in the table below to chart it for both.
LUV and ALK side by side
Ahead marks the stronger reading on each line; for the typical day and the deepest fall it marks the steadier stock. Select a row with a chart to see both over the year.
| Measure | LUV | ALK | Ahead |
|---|---|---|---|
P3 score Market beat, staying power and business growth combined | 61Middling | 31Weak | LUV |
Past year Share price change | +28% | −20% | LUV |
Past 3 months Share price change | −13% | −16% | LUV |
Past month Share price change | +8% | −2% | LUV |
Market beat Return against the market, past year | 79Strong | 17Weak | LUV |
Staying power How steadily it has led, 52 weeks | 53Middling | 93Strong | ALK |
Business growth Revenue, margins and cash flow growth | 54Middling | 19Weak | LUV |
Money flow Buying against selling on volume, 60 days | 85Strong | 51Middling | LUV |
Revenue growth Past four quarters against the year before | +5% | +14% | ALK |
Operating margin Operating profit as a share of revenue, past four quarters | 3% | 2% | LUV |
Typical day Average daily move over the past year | 3.7% | 4.8% | LUV, calmer |
Deepest fall From a high, past year | −34% | −43% | LUV, held up |
Market value What the market values the company at | $20.4B | $4.4B | |
Type Its Stox Atlas type | Bellwether | Bottom Fished | |
Group Stocks it moves with | Travel & leisure | Travel & leisure | Same group |
How to read this page
How it’s measured. Scores from Stox rank each stock against about 1,200 large US stocks and funds, where 100 is best; P3 combines market beat, staying power and business growth. Returns are share-price changes. The typical day is the average true range over 14 days as a share of the price, averaged over the past year.
Sources. Daily prices and company financial statements from Financial Modeling Prep; scores and curated rivals from Stox.
A higher score describes a stronger past year, not what comes next.
Rivals are chosen by the markets the two businesses compete in, not by sector labels.
For financial statements, valuation and news, see LUV and ALK on Stox.
This page is information, not investment advice. About our data and methods ›