How is Booking (BKNG) doing?
Booking is a company in the travel services industry, based in Norwalk, CT, worth $124.2B. Here is how its shares and business compare with the rest of the market, and where it shows up on our dashboards.
Updated Oct 9, 2026
Middling
Booking shares are down 22% over the past year, 32 points behind the S&P 500. Its type is Show-Me Grower. Among large US stocks and funds it ranks in the 13th percentile on market beat, the 38th on staying power and the 79th on business growth. It appears on 7 of our dashboards, including 5th on “Which companies earn the most on their capital?”.
Compare with EXPE · ABNB · TCOM
Financials, earnings and news on Stox ›The past year
Price against the S&P 500, each set to $100 a year ago. Score is its weekly rank against the market. Select a tile for that score month by month.
What kind of stock is it?
Its type on Stox Atlas, from its four scores: beating or lagging the market, a steady or erratic rank, a growing or slowing business, and whether buyers or sellers lead.
Show-Me Grower
A growing business, but the shares lag erratically and sellers lead. The market wants proof.
Show-Me Grower this month; Wallflower before that.
Also Show-Me Grower (103 in all): FWONA · LVS · PFGC · SCHW · NBIX · AEE
How is it doing against its group?
Its group is Travel & leisure, 42 large US stocks and funds whose prices tend to move together. Airlines, hotels, cruises and casinos — the reopening trade.
Booking is −22% over the past year, against +7% for the rest of the group and +16% for the S&P 500. It ranks 37th of 42 in Travel & leisure.
How much does it move?
Its typical daily move, against its own past year, the market and other large stocks. Swings describe risk, not direction.
About usual Booking typically moves 3.4% in a day, about usual for it, and it swings more than 60% of large US stocks.
BKNG on our dashboards
Every question where Booking appears, in the order of the home page, with its reading and place in that table. Select a question to open it with BKNG highlighted. Select a column to sort.
| Question | Reading | Place | Details |
|---|---|---|---|
| Which stocks are splitting, and what happens after? Events | –Split Apr 6 | 27 of 51 | Ratio 25-for-1 · Market value $124.2B · Year before −6% |
| Which companies earn the most on their capital? Business quality | 99Excellent | 5 of 60 | Return on capital 77% · Gross margin 100% · Cash margin 33% |
| Which companies are built to last? Business quality | 76Durable | 15 of 60 | Steady margins 100 · Reliable cash 59 · Balance sheet 69 |
| Which stocks are cheap against their own history? Value | 98Cheap | 39 of 60 | P/E now 17.8x · 10-yr median 31.3x · Earnings, 1Y +57% |
| Which stocks fell even though the business grew? Value | – | 18 of 38 | Price, 1Y −22% · Sales, 1Y +13% · EPS, 1Y +57% |
| Who is buying back their own stock? Dividends and buybacks | 91Shrinking | 46 of 60 | Shares, 1Y −5.6% · Bought back $10.5B · % of value 8.1% |
| Which companies return the most cash to shareholders? Dividends and buybacks | 92Generous | 43 of 60 | Total 9.1% · Dividends 1.0% · Buybacks 8.1% |
Go deeper on Stox
BKNG’s full profile: financial statements, earnings and analysts’ estimates, valuation against its sector, recent news with a summary, and its scores in detail.
How to read this page
How it’s measured. Scores from Stox rank the stock against about 1,200 S&P 500, Nasdaq-100 and Russell 1000 stocks and popular funds, where 100 is best; market beat and staying power use prices, business growth uses revenue, margins and cash flow. Readings on other dashboards come from this site’s pages.
Sources. Daily prices and company financial statements from Financial Modeling Prep; scores and co-movement groups from Stox.
Scores are percentiles: 80 means the stock ranks above 80% of the others on that measure. They describe the recent past and are not advice or a forecast.
Its type follows Stox Atlas: each of the four scores is split at 50. “Steady” means its rank has held, high or low, so it says nothing on its own about direction.
Its group is the cluster of large US stocks whose prices have moved together over five years, with the market’s own moves taken out. The typical daily move is the average true range over 14 days, a measure of how far the price travels in a day including overnight gaps.
For financial statements, earnings and news, see BKNG’s full profile on Stox.
This page is information, not investment advice. About our data and methods ›