How is Brown–Forman (BF.B) doing?

Brown–Forman is a company in the beverages, wineries & distilleries industry, based in Louisville, KY, worth $12.3B. Here is how its shares and business compare with the rest of the market, and where it shows up on our dashboards.

Updated Oct 9, 2026

P3 score

Middling

Brown–Forman shares are down 5% over the past year, 18 points behind the S&P 500. Its type is Broken Year. Among large US stocks and funds it ranks in the 33rd percentile on market beat, the 41st on staying power and the 36th on business growth. It appears on 1 of our dashboards.

$26.39−5% in a yearWorth $12.3B

Compare with BF.A · STZ · TAP

Financials, earnings and news on Stox ›

Past year

Business growthRevenue, margins and cash flow growth36MiddlingRevenue −1% in a year, 29% operating margin

The past year

Price against the S&P 500, each set to $100 a year ago. Score is its weekly rank against the market. Select a tile for that score month by month.

BF.B against the S&P 500, past year

$100 a year ago. Brown–Forman −5%, the S&P 500 +16%.

BF.BS&P 500

What kind of stock is it?

Its type on Stox Atlas, from its four scores: beating or lagging the market, a steady or erratic rank, a growing or slowing business, and whether buyers or sellers lead.

Broken Year

LaggingErraticSlowingSold

Lagging, erratic, a soft business, and sellers in charge.

Also Broken Year (94 in all): SFD · UHAL.B · GEHC · LINE · CBSH · LNT

EmbracedToppingAccumulatingRejectedStable rankBellwetherDistribution TopCoiled SpringWallflowerHolding rankFaith TradeRolling OverBottom FishedSleepy StapleUnsteady rankHot HandChurning WinnerTurning UpShow-Me GrowerBouncy rankSpeculative PopExhausted RallyFalling KnifeBroken Year

How is it doing against its group?

Competitors chosen by business rather than by price moves.

BF.B, past year−5%2 of 4 in the group

Its rivals−10%equal-weighted

S&P 500+16%past year

Brown–Forman is −5% over the past year, against −10% for the rest of its rivals and +16% for the S&P 500. It ranks 2nd of 4 with its rivals.

BF.BIts rivals

Best in the groupBF.A Brown–Forman−2%STZ Constellation Brands−14%TAP Molson Coors Beverage−18%

Worst in the groupTAP Molson Coors Beverage−18%STZ Constellation Brands−14%BF.A Brown–Forman−2%

How much does it move?

Its typical daily move, against its own past year, the market and other large stocks. Swings describe risk, not direction.

Calmer than usual Brown–Forman typically moves 2.6% in a day, calmer than usual for it, and it swings more than 60% of large US stocks.

Typical day2.6%about $0.67 a share

Its usual3.4%calmer than usual, 0.8× its year’s average

Against the S&P 5003.1×the index’s typical day is 1.1%

Unusual day±5.1%twice its typical day

Deepest fall, past year−26%now 15% below its high

In the S&P’s down weeks96%of the index’s fall, three years; beta 0.5

Typical daily move (ATR)Its year’s average 3.40%

BF.B on our dashboards

Every question where Brown–Forman appears, in the order of the home page, with its reading and place in that table. Select a question to open it with BF.B highlighted. Select a column to sort.

Question	Reading	Place	Details
Which stocks move with oil? Funds and commodities	1Falls with oil	24 of 45	Sensitivity -0.28 · Correlation -0.33 · 3M +1%

Go deeper on Stox

BF.B’s full profile: financial statements, earnings and analysts’ estimates, valuation against its sector, recent news with a summary, and its scores in detail.

Open BF.B on Stox ›All 16 types on Atlas ›

How to read this page

How it’s measured. Scores from Stox rank the stock against about 1,200 S&P 500, Nasdaq-100 and Russell 1000 stocks and popular funds, where 100 is best; market beat and staying power use prices, business growth uses revenue, margins and cash flow. Readings on other dashboards come from this site’s pages.

Sources. Daily prices and company financial statements from Financial Modeling Prep; scores and co-movement groups from Stox.

Scores are percentiles: 80 means the stock ranks above 80% of the others on that measure. They describe the recent past and are not advice or a forecast.

Its type follows Stox Atlas: each of the four scores is split at 50. “Steady” means its rank has held, high or low, so it says nothing on its own about direction.

Its group is the cluster of large US stocks whose prices have moved together over five years, with the market’s own moves taken out. The typical daily move is the average true range over 14 days, a measure of how far the price travels in a day including overnight gaps.

For financial statements, earnings and news, see BF.B’s full profile on Stox.

This page is information, not investment advice. About our data and methods ›

Full profile on Stox ›Consumer staples stocks ›BF.A · Brown–Forman ›STZ · Constellation Brands ›TAP · Molson Coors Beverage ›